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Dubai Quality Performance Lab 2026

In celebration of World Quality Week 2026, the First Edition of the Dubai Quality Performance Lab, organised by Dubai Chambers in collaboration with the Chartered Quality Institute (CQI) UAE Network, will take place under the global theme “Quality: Powering Performance.”

Date and Time

11 Nov 2026 8:30 AM – 12:20 PM

Venue

Dubai Chambers – 13th Floor

Organized By

Dubai Chambers

Event Type

Workshop

About the Workshop

In celebration of World Quality Week 2026, the First Edition of the Dubai Quality Performance Lab, organised by Dubai Chambers in collaboration with the Chartered Quality Institute (CQI) UAE Network, will take place under the global theme “Quality: Powering Performance.”

This interactive, facilitator-led experience goes beyond traditional presentations, enabling participants to tackle real-world business challenges, identify performance gaps, redesign processes and customer journeys, and develop practical solutions that deliver measurable improvements. Guided by professional coaches, participants will engage in a simulated organisational environment that transforms quality concepts into actionable business outcomes.

https://forms.cloud.microsoft/r/7ap9Nz16XF

Agenda

Participation Fees

Complementary

A selection of our partners

Speakers

Rashad Issa

Chair, Board of Trustees, The Chartered Quality Institute (CQI)

A Chartered Quality Professional and Fellow of the CQI, Rashad is a senior leader in quality, governance and assurance. His career spans financial services, retail, health and shipping, and he hosts the CQI's Quality Impact podcast.

Dr Jasmina Locke

Chief Executive Officer, IDSG

Dr Jasmina is a UAE-based education and sustainability leader with over 15 years of academic and corporate experience. She holds a PhD in Business Management and has led research and consulting work with UAE government entities and international organisations.

Matteo Boffa

Entrepreneur & Investor

A Swiss entrepreneur based in Dubai since 2016, Matteo moved from private banking into sustainability and social impact, investing in and advising startups worldwide. He is a Forbes Middle East 30 Under 30 honouree and MEED Young Entrepreneur of the Year.

Lina Yahya

Founder, The Change Cue

Lina has over 25 years of experience in strategy, product, sales and customer experience. As EVP of Customer Excellence & Protection at RAKBANK, she led one of the region's most significant CX transformations, and she is a certified CCXP and keynote speaker.

Mike Hoff

Founder & CEO, MHC (Mike Hoff Consulting)

Mike is a certified Scaling Up coach who helps fast-growing companies build high-performing teams. He brings over 30 years of senior leadership experience, including roles at Al Tayer Group and Alshaya Group (Starbucks MEA).

Atique Muhammad

CEO & Lead Excellence Advisor, Advantix

Atique coaches organisations in process improvement, performance management and people engagement. He has served as an assessor for major awards including the Dubai Quality Award and the Sheikh Khalifa Excellence Award.

Kyle T. Lane

Founder, Q•UNIQUE Management Consulting

A Dubai-based quality consultant, Kyle helps organisations build a "Right First Time" culture through Q•UNIQUE (UAE) and Bee Right First Time (UK). He is an active member of the CQI UAE Network.

James Duthie

CEO, Touchpoints Consulting & Communications

James is a communications and sustainability specialist with over 30 years of experience in the region. He previously led PR and communications at the Environment Agency Abu Dhabi.

Ola Khader

Senior VP & Head of Strategy, Excellence, Performance & PMO, Dubai Financial Market

Ola leads strategy, institutional excellence, performance management and the project management office at the Dubai Financial Market.

Ashraf Yaseen

Senior Manager, Business Excellence, Strategy & Growth, AD Ports Group

Ashraf is a business excellence and strategy professional who also serves as a Business Excellence Expert for the Government of Abu Dhabi. He holds a Master's in Quality Management from the University of Wollongong.

https://forms.cloud.microsoft/r/7ap9Nz16XF

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